![]() The company may have delayed the crackdown in Q1, as it didn’t want to impact its net adds even further. With today’s launch, it will reach a broader set of global markets, including Brazil, Bolivia, Belize, France, Germany, Iceland, Ireland, Italy, the Philippines, Malaysia, Israel, Thailand, Taiwan, Switzerland, Sweden, and others. Netflix had first begun testing the feature in Latin American markets before expanding access to Canada, New Zealand, Portugal, and Spain earlier this year. “So, first of all, it was a strong validation to see consistent results in these new countries, because there are different market characteristics different from each other and also different from the original Latin American rollout countries,” he added. “We see an initial cancel reaction and then we build out of that, both in terms of membership and revenue as borrowers sign up for their own Netflix accounts and existing members purchase that extra member facility for folks that they want to share with,” Peters told investors on the earning call in April. The feature has been met with much consumer backlash, but Netflix assured investors that despite some early cancellations, it believes the password crackdown will be beneficial to its long-term growth as a business and to its financial health.ĭuring its first-quarter earnings, for instance, Netflix co-CEO Greg Peters said the results of the password crackdown in its first supported markets looked much like how subscribers reacted to price increases. The company offers tools to make this transition easier, including a way for current subscribers to view which devices are signed into their account and remove those that shouldn’t have access, as well as tools to reset their password.įor those sharing someone else’s Netflix account, they can make the transition to an account of their own through a “Transfer Profile” option that will help them to relocate their existing account information, including their viewing history and watchlist. ![]() Similar changes will roll out to dozens of global markets in the coming weeks and months. ![]() subscribers will have to either kick people off their Netflix account or pay $7.99/month for an additional membership for those outside their main household. subscribers in the first quarter of this year but pushed the start date back to the summer, after seeing cancellations in markets where it had already launched the changes. The streamer had originally planned to introduce “paid sharing” to U.S. subscribers and other global markets, after a delayed launch. Netflix’s crackdown on password sharing is now beginning to roll out to U.S.
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